Weird Dream

I had a most peculiar dream last night where I walked into a McDonald’s restaurant and overheard McDonald’s executives discussing plans for a new restaurant chain.  The idea was for McDonald’s to create a new high-end restaurant chain, comparable to a Wolfgang Puck-style restaurant catering to a larger segment of the middle-class dining market.  I guess a spin off like this could be compared to what McDonald’s did with the founding of Chipotle.  Their intentions were to make it just as unhealthy as McDonald’s and Chipotle, but use advertising in such a way to make it seem healthy (just like they currently do for Chipotle).  They were to name it “Karl’s” which is a play on the name of McDonald’s Corporation founder, Ray Kroc.  They were going to use one of those unmistakable “luxury” product voice over actors in their ads, like one of those guys who narrates fine jeweler commercials.  The commercial was very vivid in my dream, but I can’t remember many other details than just the sound of the voice.

It’s definitely a weird dream, and I don’t even like McDonald’s (it has been months since I’ve even been in a McDonald’s restaurant).  It would be interesting to see them come out with something like this now…